We explain how trends grow, evolve and flow;
Creative use of trends gives you any advantage you or your brand want and need in digital and real world
“This tool explains how trends grow, evolve and flow; helping us better perceive and understand how they interact with our daily life.”
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Merch culture x Seletti
#perfectobjects Merch culture x perfect objects Seletti x Bic How we made merchandise bigger than product, and why we do not shy brand as a statement? Merchandise is no longer just an extension of a brand’s core product-it can surpass it in cultural relevance and emotional value. While collectibles have long demonstrated this phenomenon, we
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What’s driving the trends
Trend drivers are the underlying forces that create, shape, and accelerate trends over time. They explain why a trend is happening, not just what is happening. If a trend is what you see changing, then trend drivers are what causes that change. We can divide drivers in main categories:
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Bio/Digital human
lifestyle/wearable/ control The Digital Human as a Customizable System Humanity has a never-ending fascination with creating God-like beings-first through myth, then religion, later science, and now technology. In the digital age, this impulse has shifted inward: instead of creating new gods, we are redesigning ourselves. The „digital human” is not a distant sci-fi figure but
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Augmented reality
Like it or not, the augmented reality is already a fact. The virtual? It’s perfect for your sad life. Can’t wait to see hard sell banners through the “all virtual realities” googles? But meanwhile how tempting is creating everything that you want from the scratch? Your own paradise? Godlike?
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Trend guide 2025
This year we celebrate genorosity so we added some conversation starters as free educational pack, enjoy! Download our free education thoughts starter
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When we got lost?
Cyber dark ages, technocracy, end of the democration and humanitarianism. What difference does it make if you can’t read or simply you can’t keep up with the ever changing cyber reality. What life has to offer if one don’t realize the dependencies that rule the digital world. How much do should one pay for the
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Mundo esteril
In white, sterile interiors, so up-to-date in our minds today, we can participate int the latest exhibition of Libia Posada works. In the perfectly suited strict MAMM space, exhibition touches upon many current topics through the inherent relationship in which medicine, nature and man stand and how world influences our bodies and mind. The most
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Trendhunting and aesthetics
Aesthetics is the science of perception; it encompasses the first two stages of aesthetic perception/sense of aesthetics, namely the stage of simple perception of physical properties such as color, sound, and gestures, and the much more complex and difficult-to-define physical reactions. The second stage involves combining these properties into shapes and patterns that are pleasing
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Trendhunting the book
This book aims to shed light on the fresh concept of trend hunting. I want to prove that trend hunting is a necessity, not a whim, and can be used in business, but also in promoting ideas in society. I have tried to show the relationships between trends, the concept of aesthetics, art and beauty
