We explain how trends grow, evolve and flow;

Creative use of trends gives you any advantage you or your brand want and need in digital and physical world

trendhunting_trendbook2026-2027
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“This tool explains how trends grow, evolve and flow; helping us better perceive and understand how they interact with our daily life.”

  • Digital consciousness

    Digital consciousness

    Imagine that reality is far closer to digital consciousness than you think. Have you ever thought about your digital DNA footprinT, possibility of infinite re-implementation? Cloning…

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  • War as a social media spectacle?

    War as a social media spectacle?

    The spectacle effect in sociology, heavily influenced by Guy Debord, describes a modern society where authentic social life is replaced by representations—images, media, and consumption. It…

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  • How corporate aesthetic changed

    How corporate aesthetic changed

    Together with the biggest wealth transfer goes visual change within previously rigid structures.

Had boring corporate aesthetic changed forever? Drivers Generational change, wealth transfer, ownership change, digital money…

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  • Gamblimg with future on polymarket?

    Gamblimg with future on polymarket?

    How to introduce even more fake news and earn big? Mix information and gamble and gamify. Prediction markets are perfect playground for gamifing the truth and…

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  • Digital Mirage

    Digital Mirage

    Every idea, every person, every group has it’s own distorted representation The current online information landscape has become a battlefield between manipulation and truth. This mainly…

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  • Merch culture x Seletti

    Merch culture x Seletti

    #perfectobjects Merch culture x perfect objects Seletti x Bic How we made merchandise bigger than product, and why we do not shy brand as a statement?…

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  • What’s driving the trends

    What’s driving the trends

    Trend drivers are the underlying forces that create, shape, and accelerate trends over time. They explain why a trend is happening, not just what is happening.…

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  • Bio/Digital human

    Bio/Digital human

    lifestyle/wearable/ control The Digital Human as a Customizable System Humanity has a never-ending fascination with creating God-like beings-first through myth, then religion, later science, and now…

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  • Augmented reality

    Augmented reality

    Like it or not, the augmented reality is already a fact. The virtual? It’s perfect for your sad life. Can’t wait to see hard sell banners…

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