The spectacle effect in sociology, heavily influenced by Guy Debord, describes a modern society where authentic social life is replaced by representations—images, media, and consumption. It suggests that reality is mediated, causing individuals to become passive spectators of their own lives
and fostering superficiality, alienation, and social control through mass media and consumerism

After a phenomenon is presented, even a shocking one, we begin to find our way around it, we begin to cope with the new reality. Isn’t that the point of shock capitalism: to accustom us to the worst standards and take advantage of the opportunity?
Rationalization/censorship of the world of war by / through the available media has always occurred, but for the first time we saw it so close and on such a scale in the armed conflict that affected the United Arab Emirates. For the first time in our history, an armed conflict of this scale with it’s media machine has practically confronted the world’s “capital of influencing”.