Digital Mirage

Every idea, every person, every group has it’s own distorted representation

The current online information landscape has become a battlefield between manipulation and truth. This mainly digital scene is filled with various kinds of mirages created on demand and precisely to measure.

The eternal problem of education and access to information has created a battlefield where even ideas previously immune to manipulation have perished. Social media has evolved into a mechanism of social ordering-curating identity, attention, belief, and desire. Feeds operate as cultural markets. Memes collapse ideology into image. Design becomes a language of authority, while branding performs legitimacy.