Together with the biggest wealth transfer goes visual change within previously rigid structures. Had boring corporate aesthetic changed forever?
Drivers
Generational change, wealth transfer, ownership change, digital money influx, customer generational change, trust issues
Private banking, funds, finances services, investors, founders are now the next generation with different taste, worldview. Developed mainly in digital and over-saturated space. With very distinct marketing perspective. The generational change that’s already visible in art market.
Corporate but still rebel?
Better understanding of visual culture. The rebel attitude, the coolest freaks, this shows in product attitude, app visuals and design. Contrarians, critical thinkers, experiments. This generation knows that they can take the conceptual and visual risk and they take it in order to distinct themselves, make a change and build legacy. They want and need to stick out from saturated financial / tech market. Creative market and market in general shows exactly that. We can see the difference in expectations, direction, keywords, questions, visuals and adds.
Find more in our trend report:
coming soon