{"id":1328,"date":"2016-08-25T10:41:46","date_gmt":"2016-08-25T10:41:46","guid":{"rendered":"http:\/\/trendhunting.pl\/?p=1328"},"modified":"2026-01-12T07:42:05","modified_gmt":"2026-01-12T07:42:05","slug":"trendhunting-the-book","status":"publish","type":"post","link":"https:\/\/trendhunting.co\/pl\/trendhunting-the-book\/","title":{"rendered":"Trendhunting the book"},"content":{"rendered":"
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This book aims to shed light on the fresh concept of trend hunting. I want to prove that trend hunting is a necessity, not a whim, and can be used in business, but also in promoting ideas in society.<\/p>\n\n\n\n


I have tried to show the relationships between trends, the concept of aesthetics, art and beauty \u2013 and to show how, by combining them, we can provide a starting point for discussions about trends. <\/p>\n\n\n\n


I wanted to outline the concepts related to trends, briefly analyze them, and present the figure of the trend hunter. I would also like to show how to identify and analyze prevailing trends, how to connect them with society, its material situation and environment.<\/p>\n\n\n\n


By analyzing individual social phenomena, cultural and political aspects, climatic factors and many other variables, I wanted to show the relationship between various aspects of human life and their aesthetic choices or the trends that each of us follows, and what drives these choices.<\/p>\n\n\n\n


My goal is to prove that when analyzing trends, a huge amount of data and variables must be taken into account, and they must be analyzed very comprehensively and broadly, remembering that at the very center of trends is the human being.<\/p>\n\n\n\n


In my book, I discussed, among other things, the modeling and creation of trends and showed their application and use in areas of life related to aesthetics, as well as how to find their application in advertising and modeling customer needs. In addition, I want to prove how trend hunting and aesthetics can change our entire environment by changing the face of institutions, businesses, products and services, but also cultural and social institutions. Another important aspect in presenting the concept of trend hunting is art, aesthetics, and beauty, which is why I have attempted to create definitions of these three concepts.<\/p>\n\n\n\n

W ksi\u0105\u017cka ta ma na celu na\u015bwietlenie \u015bwie\u017cego poj\u0119cia, jakim jest trendhunting. Chcia\u0142bym udowodni\u0107, \u017ce trendhunting jest konieczno\u015bci\u0105, a nie zachciank\u0105 i mo\u017ce by\u0107 wykorzystywany w biznesie, ale tak\u017ce w krzewieniu idei w spo\u0142ecze\u0144stwie.<\/p>\n\n\n\n

Stara\u0142em si\u0119 pokaza\u0107 zale\u017cno\u015bci wyst\u0119puj\u0105ce mi\u0119dzy trendami, poj\u0119ciem estetyki, sztuki i pi\u0119kna – oraz ukazanie, jak mo\u017cemy \u0142\u0105cz\u0105c je ze sob\u0105, da\u0107 wyj\u015bcie do rozwa\u017ca\u0144 o trendach.<\/p>\n\n\n\n

Pragn\u0105\u0142em nakre\u015bli\u0107 poj\u0119cia zwi\u0105zane z trendami, pokr\u00f3tce je zanalizowa\u0107 i przedstawi\u0107 posta\u0107 trendhuntera.<\/p>\n\n\n\n

Chcia\u0142bym r\u00f3wnie\u017c pokaza\u0107, jak wychwytywa\u0107 i analizowa\u0107 panuj\u0105ce trendy, jak \u0142\u0105czy\u0107 je ze spo\u0142ecze\u0144stwem, jego sytuacj\u0105 materialn\u0105 i otoczeniem.<\/p>\n\n\n\n

Analizuj\u0105c poszczeg\u00f3lne zjawiska spo\u0142eczne, aspekty kulturowe i polityczne, klimatyczne i wiele innych zmiennych, chcia\u0142em pokaza\u0107 zale\u017cno\u015b\u0107 mi\u0119dzy r\u00f3\u017cnymi aspektami \u017cycia cz\u0142owieka a jego wyborami estetycznymi czy trendami, kt\u00f3rym ulega ka\u017cdy z nas oraz to, czym jest kierowany ten wyb\u00f3r.<\/p>\n\n\n\n

Moim celem jest udowodni\u0107, \u017ce analizuj\u0105c trendy nale\u017cy wzi\u0105\u0107 pod uwag\u0119 ogromn\u0105 liczb\u0119 danych i zmiennych, a tak\u017ce analizowa\u0107 je bardzo kompleksowo i szeroko, pami\u0119taj\u0105c o tym, i\u017c w samym centrum trend\u00f3w stoi cz\u0142owiek.<\/p>\n\n\n\n

W swojej ksi\u0105\u017cce om\u00f3wi\u0142em m.in modelowanie, kreowanie trend\u00f3w i pokaza\u0142em ich zastosowanie i wykorzystanie w dziedzinach \u017cycia zwi\u0105zanych z estetyk\u0105, a tak\u017ce to, jak znale\u017a\u0107 jego zastosowanie w reklamie i modelowaniu potrzeb Klienta. Dodatkowo pragn\u0119 udowodni\u0107, jak trendhunting i estetyka mo\u017ce zmieni\u0107 ca\u0142e nasze otoczenie, poprzez zmian\u0119 oblicza instytucji, przedsiebiorstw, produkt\u00f3w i us\u0142ug, ale tak\u017ce instytucji kulturalnych i spo\u0142ecznych.<\/p>\n\n\n\n

Kolejn\u0105 kwesti\u0105, kt\u00f3ra ma znaczenie w przedstawianiu poj\u0119cia trendhuntingu jest sztuka, estetyka i pi\u0119kno, dlatego pokusi\u0142em si\u0119 o stworzenie definicji tych trzech poj\u0119\u0107.<\/p>\n\n\n\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

This book aims to shed light on the fresh concept of trend hunting. I want to prove that trend hunting is a necessity, not a whim, and can be used in business, but also in promoting ideas in society. I have tried to show the relationships between trends, the concept of aesthetics, art and beauty […]<\/p>\n","protected":false},"author":1,"featured_media":2097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-random"],"_links":{"self":[{"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/posts\/1328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/comments?post=1328"}],"version-history":[{"count":3,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/posts\/1328\/revisions"}],"predecessor-version":[{"id":2101,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/posts\/1328\/revisions\/2101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/media\/2097"}],"wp:attachment":[{"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/media?parent=1328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/categories?post=1328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/tags?post=1328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}