{"id":2308,"date":"2026-08-25T16:07:10","date_gmt":"2026-08-25T16:07:10","guid":{"rendered":"https:\/\/trendhunting.co\/?p=2308"},"modified":"2026-08-25T17:39:12","modified_gmt":"2026-08-25T17:39:12","slug":"how-corporate-aesthetic-changed","status":"publish","type":"post","link":"https:\/\/trendhunting.co\/pl\/how-corporate-aesthetic-changed\/","title":{"rendered":"How corporate aesthetic changed"},"content":{"rendered":"<p>Together with the biggest wealth transfer goes visual change within previously rigid structures.\u2028\u2028Had boring corporate&nbsp;aesthetic changed forever?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center has-background has-large-font-size is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#ffffff00\">\n<p>Drivers<\/p>\n\n\n\n<p>Generational change, wealth transfer, ownership change, digital money influx, customer generational change, trust issues<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>Private banking, funds, finances services, investors, founders are now the next generation with different taste, worldview. Developed mainly in digital and over-saturated space. With very distinct marketing perspective. The generational change that\u2019s already visible in art market. \u2028\u2028<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Corporate but still rebel?\u2028\u2028<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Better understanding of visual culture. The rebel attitude, the coolest freaks, this shows in product attitude, app&nbsp;visuals and design. Contrarians, critical thinkers, experiments. This generation knows that they can take the conceptual and visual risk and they take it in order to distinct themselves, make a change and build legacy. They want and need to stick out from saturated financial \/ tech market. Creative market and market in general shows exactly that. We can see the difference in expectations, direction, keywords, questions, visuals and adds.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Find more in our <strong>trend report:<\/strong><\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1230\" src=\"https:\/\/trendhunting.co\/wp-content\/uploads\/2026\/08\/visual-trend-report.jpg\" alt=\"\" class=\"wp-image-2313\" style=\"aspect-ratio:0.8130147932631234;width:350px;height:auto\" srcset=\"https:\/\/trendhunting.co\/wp-content\/uploads\/2026\/08\/visual-trend-report.jpg 1000w, https:\/\/trendhunting.co\/wp-content\/uploads\/2026\/08\/visual-trend-report-244x300.jpg 244w, https:\/\/trendhunting.co\/wp-content\/uploads\/2026\/08\/visual-trend-report-833x1024.jpg 833w, https:\/\/trendhunting.co\/wp-content\/uploads\/2026\/08\/visual-trend-report-768x945.jpg 768w, https:\/\/trendhunting.co\/wp-content\/uploads\/2026\/08\/visual-trend-report-10x12.jpg 10w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>coming soon <\/strong><\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-base-color has-text-color has-background has-link-color wp-element-button\" style=\"border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-left-radius:35px;border-bottom-right-radius:35px;background:linear-gradient(135deg,rgb(25,24,25) 57%,rgb(247,109,189) 71%,rgb(155,81,224) 82%,rgb(120,219,235) 100%)\">download<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Together with the biggest wealth transfer goes visual change within previously rigid structures.\u2028\u2028Had boring corporate&nbsp;aesthetic changed forever? Drivers Generational change, wealth transfer, ownership change, digital money influx, customer generational change, trust issues Private banking, funds, finances services, investors, founders are now the next generation with different taste, worldview. Developed mainly in digital and over-saturated space. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/posts\/2308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/comments?post=2308"}],"version-history":[{"count":28,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/posts\/2308\/revisions"}],"predecessor-version":[{"id":2344,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/posts\/2308\/revisions\/2344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/media\/2309"}],"wp:attachment":[{"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/media?parent=2308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/categories?post=2308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trendhunting.co\/pl\/wp-json\/wp\/v2\/tags?post=2308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}